Privacy Policy

Privacy Policy

Effective date: 30^th March 2026

This Privacy Policy explains how Diverse Media ("Diverse Media", "we", "us", or "our") collects, uses, stores, and protects personal data when you visit https://diverse-media.co.uk ("Website"), contact us, request a free audit, or use our services.

1. Who We Are

Diverse Media provides support and services relating to Google Business Profile optimisation, local visibility improvement, and reputation support for service-based businesses.

Contact details:
Diverse Media
John Buddle Work Village, Buddle Rd, Newcastle upon Tyne, NE4 8AW
Email: info@diverse-media.co.uk
Phone: 0191 2267956
VAT number: 972 058213

For the purposes of UK data protection law, we are usually the data controller of personal data relating to our Website users, enquiries, prospects, and clients. In some circumstances, where we process personal data strictly on behalf of a client as part of service delivery, we may act as a data processor.

2. What This Policy Covers

This Privacy Policy applies to personal data collected through:

• our Website;
• contact forms and enquiry forms;
• requests for a free GBP audit;
• email, telephone, and other direct communications;
• client onboarding and service delivery;
• ongoing client account management;
• third-party platforms where relevant to our services.

3. The Personal Data We Collect

Depending on how you interact with us, we may collect and process the following categories of personal data:

Identity and contact data

name;

job title;

business name;

email address;

telephone number;

postal address.

Business and service-related data

business location details;

website address;

Google Business Profile information;

business categories and services;

photographs, branding, and content you provide;

reputation or review-related information relevant to the services.

Enquiry and communications data

details of your enquiry;

messages sent via forms, email, or social channels;

notes of calls, meetings, and instructions;

audit requests and related information.

Technical and usage data

IP address;

browser type and version;

device information;

operating system;

pages visited;

referral source;

approximate location data;

Website usage information collected through cookies or analytics tools, where used.

Transaction and financial data

billing address;

invoice details;

payment status;

limited payment-related information where relevant.

We do not intentionally collect any special category personal data unless it is clearly necessary and lawfully provided.

4. How We Collect Personal Data

We collect personal data:

• directly from you when you fill in forms, contact us, or engage our services;
• when you communicate with us by phone, email, or other channels;
• when you request a free audit;
• from materials and information you give us during onboarding;
• from your use of our Website;
• from publicly available online sources where relevant to our services, such as your Google Business Profile, website, or business listings;
• from third-party service providers such as analytics, website hosting, form tools, or invoicing systems, where applicable.

5. How We Use Your Personal Data

We may use your personal data to:

• respond to enquiries and provide requested information;
• carry out and send free GBP audits;
• assess whether our services are suitable for your business;
• provide Google Business Profile management and reputation support services;
• communicate with you about service delivery;
• manage client relationships and account administration;
• prepare proposals, contracts, and invoices;
• maintain business records;
• improve our Website, services, and communications;
• monitor Website performance and usage;
• comply with legal and regulatory obligations;
• protect our legal rights and prevent misuse of our Website or services;
• send service updates and, where lawful, marketing communications.

6. Our Lawful Bases for Processing

Under UK data protection law, we rely on one or more of the following lawful bases:

• Contract

Where processing is necessary to take steps before entering into a contract with you, or to perform a contract with you.

• Legitimate interests

Where processing is necessary for our legitimate business interests, including:

• responding to business enquiries;
• delivering and improving our services;
• maintaining client relationships;
• protecting our business from risk;
• reviewing and improving Website performance;
• keeping records of communications and services provided.

We only rely on legitimate interests where we believe your rights and freedoms do not override those interests.

• Consent

Where you have given us consent, such as for certain cookies or certain marketing communications.

• Legal obligation

Where processing is necessary to comply with a legal obligation, such as accounting, tax, fraud prevention, or regulatory requirements.

7. Marketing Communications

We may send you marketing communications about our services where we are lawfully permitted to do so.

You can opt out of marketing at any time by:

• clicking the unsubscribe link in an email, where available; or
• contacting us at sales@diverse-media.co.uk.

Opting out of marketing will not affect essential service-related communications.

8. Sharing Your Personal Data

We may share personal data with trusted third parties where reasonably necessary, including:

• website hosting providers;
• email and communications providers;
• CRM or contact management tools;
• analytics providers;
• cloud storage and productivity platforms;
• invoicing, accounting, or payment administration providers;
• contractors, advisers, or subcontractors engaged in delivering our services;
• legal, professional, or regulatory advisers;
• authorities or regulators where required by law.

We do not sell your personal data.

Where third parties process personal data on our behalf, we take reasonable steps to ensure they handle it appropriately and securely.

9. International Transfers

Some of our third-party service providers may store or process personal data outside the UK.

Where personal data is transferred internationally, we will take appropriate steps to ensure it is protected in accordance with applicable law, such as:

• relying on adequacy regulations;
• using approved contractual safeguards; or
• relying on another lawful transfer mechanism where permitted.

10. Data Security

We use appropriate technical and organisational measures to help protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure. While we take reasonable precautions, we cannot guarantee absolute security.

11. Data Retention

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including for legal, accounting, tax, and record-keeping purposes.

Typical retention periods may include:

• general enquiries: up to 12 months after last contact;
• free audit enquiries: up to 12 months after completion unless a client relationship begins sooner;
• client records and project communications: up to 6 years after the end of the client relationship;
• financial and tax records: as required by law, typically up to 6 years.

We may retain data longer where necessary for legal claims, dispute resolution, or compliance.

12. Your Rights

Under UK data protection law, you may have the right to:

• request access to your personal data;
• request correction of inaccurate or incomplete data;
• request erasure of your personal data in certain circumstances;
• request restriction of processing;
• object to processing based on legitimate interests;
• request transfer of your personal data in certain cases;
• withdraw consent where we rely on consent;
• complain to the Information Commissioner’s Office ("ICO").

To exercise your rights, please contact us at sales@diverse-media.co.uk.

We may ask for proof of identity before responding to certain requests.

13. Cookies and Similar Technologies

Our Website may use cookies and similar technologies to operate properly, analyse traffic, remember preferences, and improve user experience.

For more information, please see our Cookie Policy.

14. Third-Party Links

Our Website may include links to third-party websites or services. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to read their privacy policies.

15. Children’s Privacy

Our Website and services are intended for business users and are not directed at children. We do not knowingly collect personal data from children.

16. Complaints

If you have any concerns about how we use your personal data, please contact us first and we will try to resolve the issue.

You also have the right to complain to the ICO:

Information Commissioner’s Office
Website: https://ico.org.uk
Helpline: 0303 123 1113

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our Website with the updated effective date.

18. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:

Diverse Media
John Buddle Work Village, Buddle Rd, Newcastle upon Tyne, NE4 8AW
Email: info@diverse-media.co.uk
Phone: 0191 2267956

John Buddle Work Village, Buddle Rd, Newcastle upon Tyne, NE4 8AW

sales@diverse-media.co.uk

0191 2267956